Want to get buy-in? Think like a journalist.
In a session spanning multiple locations, team members used techniques from the newsroom to transform their ideas into memorable headlines. The result was a roster of pithy and compelling messages ready to take to decision-makers. It also provided a fun and high-energy element within a virtual team offsite.
We have since led similar sessions at other events and leaders typically express surprise at how speedily their teams could devise fresh messages under a newsroom-style deadline.