M&A communication – presenting the equity story to a buyer
Helen and Jeremy worked alongside investment bank advisors to prepare executive teams to present their equity stories ahead of sale.
In one case we supported an 11-strong executive team at a European logistics company. The team knew the business inside out but, working with the M&A advisory team, we were able to help them digest the company narrative and the successes of each division. Sessions helped ensure consistency of key messages as well as build the confidence of less experienced presenters.
In a second example, we helped a specialist healthcare company’s leadership team prepare for an intense sales process. The group were good presenters individually but wanted to come across as a more cohesive team and ensure the story was clear and consistent throughout. They also needed to practise fielding tough, detailed questions from prospective buyers – ensuring they were informative and relaxed.