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Read more about the article Theranos highlights golden rule of media relations

Theranos highlights golden rule of media relations

  • Post author:Jeremy Adams
  • Post published:6 January 2022
  • Post category:Uncategorised
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The media’s volatile relationship with failed blood test maker Theranos reminds us that journalists are trained to be suspicious of companies whose representatives are evasive, or which heavily restrict access. CEO…

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Read more about the article Biden uses Xi anecdote to set out his China doctrine

Biden uses Xi anecdote to set out his China doctrine

  • Post author:Jeremy Adams
  • Post published:26 March 2021
  • Post category:Uncategorised
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Photo credit: Gage Skidmore Biden’s first press conference has attracted attention for being late, for his use of memory prompts and for continued questions over border controls. But a section…

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Read more about the article Purpose and personality – the new rules for VC events

Purpose and personality – the new rules for VC events

  • Post author:Helen Lucas
  • Post published:25 March 2021
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As we move into preparation mode for this year’s investor meetings and capital market days, here’s what we’ve learnt in a year of helping our clients with their VC events: Succinctness. The expectation is now for shorter, sharper presentations,…

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Read more about the article Communication lesson from Bezos

Communication lesson from Bezos

  • Post author:Helen Lucas
  • Post published:8 February 2021
  • Post category:Uncategorised
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Photo credit: Steve Jurvetson News that Jeff Bezos has stepped down as CEO is a reminder that a respect for words and reading is fundamental to his leadership style. He…

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Read more about the article The power of a pithy message

The power of a pithy message

  • Post author:Helen Lucas
  • Post published:8 February 2021
  • Post category:Uncategorised
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“All cheques, no balances.” If a BBC Today programme presenter quotes your core message verbatim before your interview even begins, you are doing something right. https://www.bbc.co.uk/news/uk-politics-55973463 Shadow cabinet minister Rachel Reeves’s…

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Read more about the article Leaders can build on the BLM momentum

Leaders can build on the BLM momentum

  • Post author:Ricky Forde
  • Post published:17 July 2020
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“I’m really grateful for those who did kneel along with me,” said Formula One champion Lewis Hamilton, showing his support for Black Lives Matter. “I think it’s a powerful message,…

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Read more about the article Honesty, clarity and evidence – expectations to rise as media tracks progress on racial equality

Honesty, clarity and evidence – expectations to rise as media tracks progress on racial equality

  • Post author:Jeremy Adams
  • Post published:1 July 2020
  • Post category:Uncategorised
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Avoiding comment on politics or social issues used to be an orthodoxy of corporate communication. But in the past two years, speaking up has ceased to be the risk it was. In…

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Read more about the article Cummings falls for oldest media trick in the book

Cummings falls for oldest media trick in the book

  • Post author:Jeremy Adams
  • Post published:28 May 2020
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Tuesday’s headlines were written seconds into Dominic Cummings’ response to the first question at his Downing Street press conference. BBC political editor Laura Kuenessberg had just asked the government advisor…

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Read more about the article Old media extends dominance on Twitter

Old media extends dominance on Twitter

  • Post author:Jeremy Adams
  • Post published:24 April 2020
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https://youtu.be/Mh9kDPs41Bo Old Media has cemented its dominant position on Twitter, while finance firms have seen slower growth in followers over the past year according to our 2020 social media study.…

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Read more about the article Finance firms’ LinkedIn followers surge 33%

Finance firms’ LinkedIn followers surge 33%

  • Post author:Jeremy Adams
  • Post published:24 April 2020
  • Post category:Uncategorised
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https://youtu.be/UH7-W1J5lSg A surge of followers on LinkedIn over the past year has given leading banks a louder voice than some big-name media companies on the platform. The results of our 2020…

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