Tory PM contest – leadership lessons
For those of us who are both political geeks and communication fanatics, the Tory leadership race is making compulsive viewing. As there are plenty of experts in political geekery we’ll…
Woodford apology misses the mark
What to make of Neil Woodford’s YouTube mea culpa? In a bid to get a message out without the awkwardness of a media interview, the UK’s best known fund manager…
BP’s lack of evidence leaves hole in sustainability claim
Scepticism around ‘greenwashing’ preys on the minds of many executives as the topic rises up the agenda. A prime example is the Financial Time’s coverage of BP chairman Helge Lund’s…
Taking ESG from PR gloss to differentiator
News that Goldman Sachs is setting gender and ethnic hiring targets caused a ripple of surprise, but perhaps it shouldn't have. Over the past year it’s hard to remember a media or…
Persimmon CEO should have prepped for predictable pay questions
If you want an insight into how executives can breed mistrust with the media and beyond, look no further than this interview with Jeff Fairburn, chief executive of Persimmon, a large…
Old media has new media fire power
During 2018 it's likely that US bank Citi will reach a new global benchmark - the first western finance company to reach 1 million followers on Twitter. But while the…
Social media – less trusted but still vital
Our Approach We are learning to trust traditional media more, while trusting social media less. Less than one in four of Britons trusts news on social media platforms according to…
Tips on navigating the moderator’s minefield
The role of a panel moderator is fraught with pitfalls. These are three of the most common complaints that surface in our sessions on panel and moderator skills. Setting the…
You’re more of a presentation expert than you think
How often have you cast judgment on a presentation – from rambling on a conference call to someone bludgeoning the audience with jargon? The truth is that we know what we…